Breaker Society

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“Six Months Later”

October 8th, 2019

On March 4, 2019, Columbus City Schools welcomed Dr. Talisa Dixon as the 21st Superintendent and Chief Executive Officer of Ohio's largest school district. Starting on her first day, she launched the "Mapping our Success 100 Day Entry Plan" to spotlight the first 100 days of her administration and to emphasize an extensive outreach effort to hear from stakeholders - students, staff, families, partners, and community - about the future of the District.

Now, over six months into her term she returns to the Breaker Society podcast to share the challenges and successes of her experiences. In this episode, we delve into how to approach changing the culture and building a strategy for the future. We talk about leadership and what drives Dr. Dixon in her daily pursuit to be a model urban school district nationwide.

Follow Dr. Dixon on Twitter at https://twitter.com/ColsCitySuper

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker

Breaker Society is sponsored by #SocialSchool4EDU, helping schools tell their stories through social media. Visit #SocialSchool4EDU online to learn more about their year-round professional development and membership program. https://www.socialschool4edu.com/

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

“Positive Disruption”

October 1st, 2019

In episode seven, we are shifting from the world of K-12 education and moving into postsecondary, though this conversation very much impacts the work being done in K-12 schools with career development and exploration, something all schools need to focus on more. Shane has a conversation with Dwight Heckelman, the founder of GROOVE U, a two-year music career program offering a diploma in the music industry. Dwight has over 20 years of experience in nearly every facet of the music industry. While attending Belmont University, he worked as a Field Marketing Representative at Capitol Records (Everclear, Jimmy Eat World) and after graduation he worked as an engineer/songplugger, wrote the technical column for Music Row Magazine, and then as a producer and went on to become President of AudioStream — a multimillion-dollar independent record label. In 2005 he left the corporate world for academia, where he designed, implemented, and chaired the Music Management program at Hocking College. Dwight then served as the Career Development and Job Recruitment Coordinator at the prestigious Berklee College of Music.

And one day in 2009, he just decided to start his own school called GROOVE U, where they boast a 93% job placement in-field among all its graduates. Dwight is all about positive disruption in education, something, in my opinion, we all should be practicing, and we talk a lot about that in this episode. We recorded this episode on the Groove U campus right in Dublin, Ohio, a suburb of Columbus.

Visit GROOVE U online at https://www.grooveu.edu

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker

Breaker Society is sponsored by #SocialSchool4EDU, helping schools tell their stories through social media. Visit #SocialSchool4EDU online to learn more about their year-round professional development and membership program. https://www.socialschool4edu.com/

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

“The Workshop”

September 24th, 2019

Effective, meaningful communications in a school district is not something of random chance. Instead, for an organization to be effective at communications, it must be done in a comprehensive, strategic, year-round manner. For schools, this is accomplished best when aligned with the school system’s goals. However, this can be a lot harder to accomplish than it sounds. For the team at Park Hill School District in Kansas City, Missouri, it has taken some time to accomplish, but their work and commitment to strategic communications using research, planning, implementation, and evaluation is helping them stay focused on what matters most in their organization. In this episode, Nicole Kirby, APR, (Director of Communications) shares how her team works hard to stay focused on their annual communications plan. Consider this episode a “workshop” of sorts to give you the basics of how to streamline your processes and to create systems to advance a thoughtful approach to school communications. We are also joined by members of Nicole’s team, including Samantha Fitzgerald (Communications Specialist), Matthew Kenright (Communications Specialist), and Paul Lewis (Video Technology Specialist). They provide tips and advice for how other schools can effectively build a strategic communications program to be proud of.

View the Park Hill School District’s NSPRA Gold Medallion-winning communication program: https://www.nspra.org/sites/default/files/award-submissions/gold-medallion-19_mo-park-hill-school-district.pdf

Visit Park Hill School District online: https://www.parkhill.k12.mo.us/

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker

Breaker Society is sponsored by #SocialSchool4EDU, helping schools tell their stories through social media. Visit #SocialSchool4EDU online to learn more about their year-round professional development and membership program. https://www.socialschool4edu.com/

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

“Hello Schools, It’s Me Marketing”

September 17th, 2019

Marketing can sometimes be a dirty word in public schools as many leaders in school districts assume it means “sales”. However, marketing is becoming a much more prominent part of the education sector as competition from all different kinds of educational choices is forcing public schools to re-think how they enroll and retain students. Put quite frankly, your school is not the only show in town anymore, and so if you’re not marketing your district, you are getting left behind. In this episode by Cara Adney from Meridian Technology Center in Stillwater, Oklahoma, Jason Wheeler from Carrollton-Farmers Branch ISD in Carrollton, Texas, and Lori Perlow from the Camden County ESC in Clementon, New Jersey. All three have great perspectives and advice when it comes to the topic of marketing in schools. We discuss the differences between marketing and PR, how schools should be marketing, why it matters so much, and much more.

Follow Cara on Twitter: https://twitter.com/caraadney

Follow Jason on Twitter: https://twitter.com/WheelerCFB

Follow Lori on Twitter: https://twitter.com/LPerlow

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

 

“Starving Parents”

September 10th, 2019

Episode four of season three features Beth Probst, owner of At The Core, LLC, and Alicia Mowry, the public information officer for the Delaware Area Career Center in Central Ohio. Beth is making her second appearance on the podcast (season one, episode one) and joins Alicia to discuss how they built a partnership to engage parents and the community to help overcome a long-standing stigma--in this case the stigmas that have long stuck to career-technical education--and increase enrollment and the image of the Delaware Area Career Center. This conversation showcases how schools can reach unreachable audiences and create influencers in your community and can be applied to any educational organization with a problem to solve. These two have been perfecting the social science behind combining grassroots efforts with technology to engage their community and it is paying off. They are “feeding” parents with information, resources, and a connection to something they haven’t necessarily been exposed to, and this grassroots, personalized effort is helping to solve the problem of parents who are starved for knowledge as to how best prepare their students for life after high school.

Visit At The Core online at https://www.gettingatthecore.com/

Visit the Delaware Area Career Center at https://www.delawareareacc.org/

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

 

“Ideas Are Equal, Opportunities Are Not”

September 3rd, 2019

In episode three of season three, Shane talks with Dr. R.J. Webber (Assistant Superintendent of Academic Services) of Novi Community School District in Novi, Michigan. While Dr. Webber works every day to create innovative learning experiences for the students in his district, it is the reason why he does it that stands out--to create equity in opportunities for each and every student. In this episode, we have a powerful conversation about how Dr. Webber has championed student voice, mental health awareness, and social justice in his school district. Dr. Webber is also joined by George Sipple, the district’s marketing and public relations specialist, as we also get into the importance of sharing the stories of innovation and academic equity happening in schools.

Visit Novi Community School District online: https://www.novi.k12.mi.us/

Follow Dr. Webber on Twitter: https://twitter.com/NoviAcademics

Follow George Sipple on Twitter: https://twitter.com/GeorgeSipple

Check out some of the awesome things Novi is doing for students:

Novi/Macy’s student entrepreneurship partnership video: https://www.fox2detroit.com/news/392299943-video

Mindfulness to every second grader video:

https://www.wxyz.com/news/novi-community-school-district-is-teaching-mindfulness-to-second-graders-to-help-them-focus

 

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker 

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

 

“In Pod We Trust”

August 27th, 2019

In episode two of season three, Shane talks with two school communication leaders who are preaching the power of podcasting for schools. Justin Dearing (Assistant Director of Communications for Carroll ISD in Southlake, Texas) and Erin McCann (Public Relations Director at Crandall ISD in Crandall, Texas) both are avid podcasters in their free time, but they are now bringing their podcasting skills into their school districts. They are also getting ready to launch a brand new podcast for school public relations pros called School PR Happy Hour. In this episode, they talk about their podcasting experiences and give tips and suggestions to listeners. We also learn about School PR Happy Hour, which will launch on September 1, 2019.

Listen to School PR Happy Hour at https://wavve.link/SPRHappyHour

Follow School PR Happy Hour at https://twitter.com/SPRHappyHour

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Visit Smore online at http://smore.com/breaker

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

“This is Heart Work”

August 20th, 2019

In the opening episode of season three, host Shane Haggerty traveled to Mississauga, Ontario in Canada to talk with members of the Peel District School Board’s communication team. Former guest Carla Pereira (Director of Communications and Community Relations) leads a team of communicators in a district outside of Toronto that has more than 155,000 diverse students. Because of their diverse community, Peel has been a leader in equity work in education and in this episode, we talk about equity through a communications lens. We are also joined by Ryan Reyes (Manager of Communications and Community Relations), Kayla Tischoff (Senior Communications Officer), and Ryan Strang (Communications Officer).

Visit Peel online at http://peelschools.org

Breaker Society is sponsored by Smore, professional communication tools for professional educators. Breaker Society listeners can get a special extended free trial by visiting Smore online at http://smore.com/breaker

Breaker Society is a production of Purposeland, a strategic and creative consultancy serving clients who serve students. Visit Purposeland online at http://purposeland.us

 

“Finding Purpose with Project Wayfinder” feat. Director of Strategic Partnerships Tim Klein

April 16th, 2019

Nearly one in three adolescents (31.9%) will meet criteria for an anxiety disorder by the age of 18. While school is in session, high school students are the single most stressed out population in the US. Youth depression and anxiety are rising at alarming rates. In 2016 an estimated 3.1 million adolescents aged 12 to 17 in the United States had at least one major depressive episode.  However, based on research, this is not simply because youth have too much to do it is also because they do not know why they are doing it. Only about 1 in 5 teenagers in the US report feeling a sense of purpose. Without this deeper sense of "why" or internal compass, our youth will continue to suffer at epidemic rates. Students who have a purpose in their lives are happier, healthier, more engaged, and less stressed out than their peers without a sense of purpose. The Wayfinder Toolkit is Project Wayfinder’s contribution towards reimagining an adolescent education that supports students to build lives of purpose. 

 

Tim Klein is the Director of Strategic Partnerships for Project Wayfinder and is an award-winning urban educator, clinical therapist and school counselor. He has spent the last decade working intensively with marginalized and underserved students to empower them to pursue meaningful and fulfilling lives. In addition to his work at Project Wayfinder, Tim is a Teaching Fellow at Harvard University and a purpose researcher and design specialist at Boston College.

 

In this episode, Shane Haggerty talks to Tim about Purpose Learning, how students can find their purpose, the challenges of scaling this new concept of Purpose Learning and about Project Wayfinder. You will learn how your school or your teachers can get involved in this movement.

 

Project Wayfinder on Twitter: http://twitter.com/projectwayfindr

 

Project Wayfinder website: https://www.projectwayfinder.com/

 

 

“From college athletics to authoring Lucky Enough” feat. K12 PR Professional Chris Yandle

April 9th, 2019

A native of South Louisiana, Chris Yandle is a recovering college athletics administrator and an award-winning public relations professional at both the K-12 and college level. After spending more than a decade with five different NCAA Division I college athletics programs, he transitioned to K-12 communications in his home state. Considered among the leading communications professionals in college athletics, Chris served as the Assistant Athletic Director for Communications at the University of Miami (2012-2014) and Georgia Tech (2014-2016). Prior to moving to Miami, he spent four years at Baylor University (2008-2012) where he was one of the leaders behind the successful Heisman Trophy campaign of quarterback Robert Griffin III in 2011, and was one of the key contributors to Baylor’s increased presence across social media platforms. He is the author of “Lucky Enough”, a book of handwritten notes to his daughter each day that became his #DadLunchNotes.

 

In this episode, Shane Haggerty talks to Chris about the book and the idea for the book, what his family thought of it and we also get into a conversation about the work he did at a very high level in college athletics.

 

Chris Yandle on Twitter: https://twitter.com/chrisyandle

 

Chris Yandle’s website: https://www.bychrisyandle.com/